In an era, where people’s attention spans are getting shorter by the minute, the need to make an impression is more important than ever. And the best way to do this is by creating a solid and memorable Brand Identity. Everyone needs Personal Branding because everyone has a personal brand. Your brand is the way that others perceive you and the expectations they form as a result. Learn to master a more conscious, purposeful, consistent and positive Image about who you really are and set yourself up for success in your career and beyond.
Personal branding for career success, allows you to present yourself to current and future employers in an authentic and effective way. You’ll consider your own values and strengths, identify the key skills employers look for and learn how to present and evidence those skills appropriately, whether you want to raise your profile with your current employer or are looking for something new. Presenting yourself online and in person brings different challenges and you’ll look at a variety of platforms and approaches in more detail.
Therefore, Personal branding is part of a strong Business Strategy. To elevate your Professional presence, credibility and visibility, it is important to differentiate yourself from your competition, recalibrate and invest in building a powerful Personal Brand. Building your Personal Brand can almost always help others see the value you bring to the Professional World.
Key Learning Objectives
- Describe what personal branding is and understand how the concept can help you in your career
- Define your own, authentic personal brand and know who you want to market it to and why
- Devise an appropriate plan of action to develop and promote your personal brand and enhance your career
- Understand how relevant techniques and tactics can be applied to branding yourself
- Promote yourself effectively to employers, both in your workplace and beyond
