Description
Both Gen Y and Z have created a lot of curiosity among marketers. Even though the boundaries are blurred between these two generations as they do share common characteristics: tech-savvy, can manoeuvre through vast amounts of information, staying connected 24×7 but they still are not always the same. The reason for these differences is unique socio-political and economic events that shaped their behaviours, views and attitudes. So, despite strong connectivity, these generations across the world share different buying behaviour and attitudes to the trends that stem from what they believe which is the result of the cultures they grew up in.
Find out In this episode – marketer and analytics expert Sajith Kurup talks about the latest trend in behavioural marketing is segmenting the market into generational cohorts and adapting the marketing mix to the needs of a particular generation. He helps us to understand how Generation Z is probably the first generation that consists of the influence of the family of all three generations; Baby Boomers, Generation X and Y.
He shares his experience as a leader of managing Gen Z’s but most importantly how do they show up as consumers. Is there a preference between the Urban and Rural divide in a market like India? What are the expectations Gen Z have of brands and what do companies need to do attract, and grow Gen Z as a segment. Some terrific tips that all marketers must keep in mind who wish to grow the Gen Z consumer base.
